I am utterly exhausted from the last few days of football-related biking excitement, so I decided to take a day without too much pedaling–just to work and back, skip tonight’s parade. I stopped on my commute home to take a picture of these folks unloading a giant truck of Coke Zero. Now, it was only three in the afternoon, and the parade wasn’t rolling until 6:30, and that was from the old Uptown route. It wouldn’t make it here till almost 7:30. How was all that ice going to stay frozen? Where were they going to put all those refreshing carbonated beverages? I thought about trying to grab one, since I wasn’t going to the parade tonight, but I figured they’d still be warm–no thanks. I rode around my neighborhood, running errands, looking forward to a lazy night. But how do you sit at home when you know a parade is mere minutes away by bike? So I headed out the door and took up a position on St. Charles and enjoyed another parade, happy that D. made it Uptown for the show too. As we were heading home I heard someone behind me ask if I’d like to try Coke Zero. Why yes, yes I would. And you know what? Totally delicious and refreshing. Mardi Gras advertising strategy a success!